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Uniqlo clothes Pinterest in viral ads

It didn’t take long for the first viral campaign to hit Pinterest and it was done by Uniqlo via to the creative minds over at Firstborn. The campaign uses visually simple but tall images that take advantage of the natural scrolling action on Pinterest. The ads to come life as you scroll down the long Pinterest pages using a pseudo-animation that make them appear to move as you scroll down the page and this makes them really jump off the page. Each ad is visually simple which helps on the dense pages and the ad resolves with a photo of a product or the Uniqlo logo at the bottom of the ad. The campaign works so well because Firstborn really spent time on Pinterest to understand how to create ads that would stand out and would take advantage of the way people use the site. This lead them to create a campaign isn’t clumsy and obvious but instead uses that insight to create something different that definitely makes an impression on the average Pinterest user. Pinterest remains a wide open advertising landscape and it will be interesting to see where it goes from here as all major brands are trying to figure out how to utilize this new platform.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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