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Hipster Branding: What if Fortune 500 brands started in Brooklyn?

Any trip to certain parts of Brooklyn will quickly acquaint you with the hipster movement which is defined as a subculture of young, recently settled urban middle class white adults and older teenagers associated with independent music, a varied non-mainstream fashion sensibility, and alternative lifestyles. Like most subcultures they develop a unique look independent of the mainstream they can call their own and visual identifies members of that subculture. The problem is that the new look and iconography soon goes from independent and cool to clichéd by being co-oped, copied and integrated into the mainstream.

In this case hipster design is defined by a vintage style with centered, all-caps typography calligraphy. It uses iconography like crests, lobsters, ribbons, birds, anchors, crowns, arrows and X’s everywhere. So enter Dave Spengeler and his site Hipster Branding which takes popular Fortune 500 logos and applies that hipster styling to them. The logos show how the hipster look has become formulaic but they are all really well done with a fantastic mix of design and irony. So if you want to see what brands like Twitter, FedEx, Apple and McDonalds would look like if they started in Brooklyn check out the site.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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