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My weekly inspirations: August 6, 2012

Here are the things that I think are worth reading and checking out this week:

Why your brand should piss someone off

I constantly find it fascinating when I speak to heads of marketing a large companies and they tell me the target for their brand is everyone.  Unless you are Coke or McDonald’s you are kidding yourself.  You need to develop a brand with a strong point of view and have every aspect of the brand answer back to that point of view.  This article does a great job of making the point of why understanding that your brand won’t appeal to everyone is a good thing.  The shout out to W Hotels as strong and focused brand in the company of Apple, Mercedes, Virgin and Red Bull also certainly didn’t hurt. Read the full article here.

Easel: in-browser, high-fidelity web design tool

In-browser web design app, Easel, has just launched. The WYSIWYG web design tool aims to make web design and development easier for teams who want to quickly get their ideas online. The most important features are speed and collaboration. Documents can be edited by multiple users in real-time and changes are automatically synchronized like with Google Docs. It is a really nice tool for mobile prototyping and best of all it is free.  Get your account and try it out here.

Re-designing the class email client

Common email clients are packed with functionalities none really uses because they don’t really for into the modern workflow. We are able to produce stunning interaction designs for websites and mobile apps with smooth interfaces that let us understand information without even trying. But when it comes to email clients they get boring and feel like you are using a piece of software from 10 years ago. German designer Tobias van Schneider thought he could do better and this article documents his thinking and design process to arrive at a very good alternative to this email problem. See the work and read the article here.

It’s raining weather apps

There has been an absolutely explosion is stylish weather apps over the past few weeks so here is a quick round-up for the best ones. For the Dieter Rams design fan there is WTHR with its slick, white minimal interface. For hard-core inforgraphic fan there is Partly Cloudy that packs a ton of information into a clock like inforgraphic. For the casual inforgraphic fan there is Minimeteo that uses icons and a minimal interface to give you a color at a glance look at the weather. For the fan of colorful, minimal apps comes Solar: Weather which looks like the weather forecast on top of a Rothcoe painting. Finally there the web-based app Sun that uses a really nice pinch and zoom interface to navigation the app. Or if you don’t like any of those you can just download Adam Whitcroft’s Climacons and make your own app.

Evertalk – Memorial pages within Facebook

What happens to a person’s digital footprint when they die? That question is increasingly being addressed by technology, with Facebook memorial pages and apps like If I Die, as well as gravestones with their own QR codes. The latest app to deal with the afterlife is Evertalk, which allows those still living to create virtual memorial pages for loved ones. It also allows people to accept and make donations to a memorial fund or charity, share photos and post memories in a guestbook. Evertalk is now available for free on Facebook, having emerged from private beta.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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 HUGE thank you to master illustrator and vector art monster @rob_zilla_iii for this amazing drawing all done on his iPad Pro. Go follow him because he usually draws way cooler people than me. #illustrator #vector #ipadpro #adobe #adobesketch  Extremely honored to have been chosen by @ghoshal and @erondu to join 25 design leaders from AirBnB, Uber, Facebook, Slack, Google Ventures, IDEO and more for High Resolution, a 25 episode video series on design. Look for my episode focusing on creativity and leadership coming soon. @highrespodcast #creativity #leadership #design #podcast  Spent the morning with @the_chris_buck new book Uneasy which is a fantastic look at the work of one of the most creative people I know. Get your copy at #chrisbuck #photography #photographer #portraitphotography #portrait #portraits  Some days I feel like I should wear this @huckgee armor to work. #huckgee #urbanvinyl #mech #armor #toy #kidrobot #dunny  If you listen to The #CrazyOne podcast you have @lukewessman to thank for it. He gave me the push to finally launch it and it was one of the best decisions I've ever made. He is a constant inspiration, someone who makes me want to be a better man and I always feel lucky to count him as one of my friends. Thanks for the support brother. #crazyones #lukewessman #tattooartist #lag #crazyone
 I think the @supremenewyork X @mtanyctransit mash up is pretty genius. Finally got my hands on one today but after seeing the prices on eBay I may flip it before long. #supreme #supremenewyork #mta  A pile of pugs and a @steelers blanket - what else do you need on a day off? #pug #pugs #pugsofinstagram #steelers #yinz #burghproud #herewegosteelers  FYI - it's pronounced 'art' not 'toy'. These @huckgee pieces are hand made and can take up to a year to produce. #huckgee #robotech #mech #robot #urbanvinyl  Happy Valentines Day to @thechiclibrary - love of my life fierce and true. #chic #nyfw #fashion #love  Because of Snowmaggeddon in NYC I'm having to do my meetings from home today and apparently everyone thinks they are a Creative Director in this house. #pug #pugsofinstagram #design #creativedirector #puglife #designer #dogismycopilot
 Thanks to @the_villainess for an amazing work in progress shot of the soon to be crown jewel of our collection - a huge (8' wide) commission from @tristaneaton based on the lives of @thechiclibrary and I. Can't thank him enough knowing how busy he is and I'm SO F*CKING EXCITED!!! #streetart #streetartist #streetartnyc #streetartofficial #tristaneaton #tristaneatonart #tristaneatonmural  @visionaireworld X @louisvuitton from back in the day when Kidrobot actually made art toys #louisvuitton #lv #kidrobot #visionaire #visionaireworld #monogram #louisvuittonmonogram #murakami #takashimurakami  Got a vintage @huckgee Skullleader as a new addition to the collection #urbanvinyl #huckgee #mech #robotech #robot  @thechiclibrary in full effect at New York Fashion week for the photographers tonight in @ika_editions @blackscale and @tomford #nyfw #newyorkfashionweek  Forgot to mention I got to see @huckgee new Skullhead mech work in progress which I think is one of the best pieces he has ever done. I already put in dibs on at least one. #huckgee #huckgeeskullhead #urbanvinyl

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