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My weekly inspirations: August 20, 2012

Here are the things that I think are worth reading and checking out this week:

Thinking of Interfaces as Sets of Jobs

I think that Ryan Singer’s blog should be required reading for anyone designing user experiences. The blog is rooted in his day job which is creating user interfaces and software design at 37 Signals. I love his explanations and insights and his article on how to think of interfaces as sets of jobs is yet another great example of why I love his writing. Read the article here.

Finding Your Tone of Voice

One of the most critical elements of any great brand is having a clear tone of voice that differentiates you from the competition and expresses your brand personality. This article is a nice guide to how to start crafting that tone of voice. Read the article here.

Rich Kinds of Instagram

Just like the name implies this could easily become the People of Wal-Mart for the 1%ers. It would be sad if it wasn’t so funny. Take in all the richness here.

Content: A Blessing, A Bubble, A Burden

These days everyone seems to be buzzing about content strategy and as a result if you search for it on Google and you get nearly 50 million results. This has lead to a lot of people running around using the term ‘content strategy’ like they know what it means and very few that I have met actually do. I can tell you as someone who has been able to successfully implement it that this article by Christopher Butler if one of the few I have read that really looks at the good and bad aspects of this new movement. Read the article here.

Responsive Typography andSystematic Breakpoints

A quick and easy tutorial that shows how you can apply the golden ratio to calculate optimal typography and systematic breakpoints to your sites. Read the article here.

Towards a Retina Web

With the recent release of the Retina Macbook Pro Apple has brought their double density displays to all their product categories. This article explains explains the challenges and constraints of having to design for multiple display densities and all the code you will need to be able to take advantage of it. Read the article here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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