Here are the things that I think are worth reading and checking out this week:
Before & after: Redesigning Girl Scout cookies packaging
For the first time since 1999, all boxes of Girl Scout Cookies have a new look and a new purpose: to elevate the significance of the Girl Scout Cookie Program. The iconic Girl Scout Cookie package showcases the five financial literacy and entrepreneurship skills that the Girl Scout Cookie Program teaches girls, skills that will last them a lifetime: goal setting, decision-making, money management, people skills, and business ethics. They did a nice job an evolving the look of the packaging to make it more modern and impactful. See the re-design here.
Explain responsive design to your clients with Starbucks coffee cups
Ever had a hard time try to explain how responsible design works to a client? Next time try this simple site that shows how different content is displayed at different browser window sizes using the different sizes of Starbucks coffee cups. Check out the site here.
Guilt-Free Creativity: Stop Kicking Yourself & Start Producing
We’ve all been there: You finally carve out the time to work on a big creative project and then you… choke. After counting on this break to really produce something, you’re suddenly paralyzed by performance anxiety. But instead of showing up as fear on the surface, it manifests itself as guilt. If you don’t proceed with caution, you can soon fritter away your creative fortune on nickel and dime activities. This article does a nice job of laying out how to handle the problem. Read the article here.
Peapod creates virtual grocery aisles for subway stops
Peapod is a business built around the convenience of grocery delivery. In a campaign in subway stations across the country, Peapod has placed 100 large billboards that mimic grocery store aisles to make shopping easier for their customers. Each billboard features about 50 items from Peapod’s inventory and with a smart phone shoppers can scan the barcode of any item to add it to their grocery list. It’s the actual grocery store shopping experience, half-digitally, half-physically inserted into a commuter’s lifestyle. See the work and read the full article here.
Arby’s rebranding goes bland
The Arby’s giant hat logo is one of the most fun fast food chain logos: oversize and over-Western’d without any excuses. Their classic road signs, sadly less common now, are always a sight to behold. Even what looks like cheesy typography is a very nice, condensed bit of slab serif that filled in the hat properly. The new logo retains the hat shape, along with some unfortunate 3D extrusion, but replaces the typography with some flavorless, sans-serif with a lowercase “a” and the sharpest, biggest (and is that shiniest?) apostrophe that no logo ever needed. See the rebranding and read the article here.