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My weekly inspirations: October 1, 2012

Here are the things that I think are worth reading and checking out this week:

Before & after: Redesigning Girl Scout cookies packaging

For the first time since 1999, all boxes of Girl Scout Cookies have a new look and a new purpose: to elevate the significance of the Girl Scout Cookie Program. The iconic Girl Scout Cookie package showcases the five financial literacy and entrepreneurship skills that the Girl Scout Cookie Program teaches girls, skills that will last them a lifetime: goal setting, decision-making, money management, people skills, and business ethics. They did a nice job an evolving the look of the packaging to make it more modern and impactful. See the re-design here.

Explain responsive design to your clients with Starbucks coffee cups

Ever had a hard time try to explain how responsible design works to a client? Next time try this simple site that shows how different content is displayed at different browser window sizes using the different sizes of Starbucks coffee cups. Check out the site here.

Guilt-Free Creativity: Stop Kicking Yourself & Start Producing

We’ve all been there: You finally carve out the time to work on a big creative project and then you… choke. After counting on this break to really produce something, you’re suddenly paralyzed by performance anxiety. But instead of showing up as fear on the surface, it manifests itself as guilt. If you don’t proceed with caution, you can soon fritter away your creative fortune on nickel and dime activities. This article does a nice job of laying out how to handle the problem. Read the article here.

Peapod creates virtual grocery aisles for subway stops

Peapod is a business built around the convenience of grocery delivery. In a campaign in subway stations across the country, Peapod has placed 100 large billboards that mimic grocery store aisles to make shopping easier for their customers. Each billboard features about 50 items from Peapod’s inventory and with a smart phone shoppers can scan the barcode of any item to add it to their grocery list. It’s the actual grocery store shopping experience, half-digitally, half-physically inserted into a commuter’s lifestyle. See the work and read the full article here.

Arby’s rebranding goes bland

The Arby’s giant hat logo is one of the most fun fast food chain logos: oversize and over-Western’d without any excuses. Their classic road signs, sadly less common now, are always a sight to behold. Even what looks like cheesy typography is a very nice, condensed bit of slab serif that filled in the hat properly. The new logo retains the hat shape, along with some unfortunate 3D extrusion, but replaces the typography with some flavorless, sans-serif with a lowercase “a” and the sharpest, biggest (and is that shiniest?) apostrophe that no logo ever needed. See the rebranding and read the article here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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 Colorful piece from @joeiurato #streetartnyc #streetartofficial #streetartist #streetart #bushwickstreetart #bushwickcollective #thebushwickcollective #joeiurato  Also loved the work I found from @li_hill #streetart #streetartist #streetartofficial #streetartnyc #bushwickstreetart #bushwickcollective  Spent the morning @thebushwickcollective seeing what was new and good. The massive @dface_official was an easy place to start. #dface #streerart #streetartist #streetartnyc #bushwickstreetart #bushwickcollective  Flashback to the @dface_official #bigegghunt egg on display at Rockefeller Center in NYC. #dface #bigegghuntny #streetart #streetartist #streetartofficial #streetartnyc #easter #easteregg  Some of my street art currency collection from @christianguemy @dface_official and @banksy #dface #c215 #c215art #Banksy #currency #streetart #streetartist #streetartofficial #banksynation
 Also went to Queens today to check out the @wellingcourtmuralproject which is small but has some great work from artists like @eelcovirus #streetart #streetartist #streetartofficial #streetartnyc #wellingtoncourtmuralproject #wellingtoncourtmurals  One of my two favorite new artists I saw today was @owendippie with his 'Radiant Madonna' with the Virgin Mary holding holding a Keith Haring child suggesting Hering is god. #bushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #owendippie #owendippieart  Thanks to @invaderwashere for the postcard set from his show at @museeenherbe - I think this was literally the only thing I didn't have from the show. #invader #invaderwalls #spaceinvader #spaceinvaderparis #streerart #streetartist #streetartofficial  Happy Easter with our @dface_official egg from the NYC #bigegghunt - it's always great to see all the posts and love this piece gets today. #dface #streetart #streetartist #streetartofficial #streetartnyc #easter #easteregg #bigegghuntnyc #bigegghuntny  Added to our @obeygiant Earth Crisis display with the globe and book from @galerie_itinerrance but now have some of the stencils Shepard used to make the mural in a new lucite box. #streetartofficial #streetartist #streetart #streetartparis #obey #obeygiant #shepardfairey #shepardfaireyart #shepardfaireyobey
 You can't miss the color and patterns of @davidjunelouf #bushwickcollective #bushwickstreetart #streetartnyc #streetartofficial #streetartist #streetart  I need to start collecting @findac because I LOVE his work every time I see it. #bushwickstreetart #streetartist #streetartofficial #streetartnyc #streetart #findac #bushwickstreetart #bushwickcollective  One more flashback to the @dface_official egg original hiding spot in the Lower East Side #dface #bigegghunt #bigegghuntny #streetart #streetartist #streetartofficial #streetartnyc  Escaped to Hudson and @fishgamehudson for the day #foodie #foodies #foodiesofinstagram #hudson #fishandgame  Our new @christianguemy is back from the framers! #c215 #c215art #streetartparis #streetart #streetartist #streetartofficial #money

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