Here are the things that I think are worth reading and checking out this week:
Pocket launches new Mac app for cross-platform sharing and offline reading
With its latest client, Pocket is bringing the visual and functional experience of its iOS and Android apps to the Mac, syncing saved content across all linked devices. The Pocket for Mac interface consists of a two paned view, not unlike the expanded window mode in Reeder’s Mac client. On the left, there’s a chronological feed of all of your saved content, while the viewer falls to the right. For quick access to a particular item or category, users can search and filter articles by category using an array of controls in the left pane. Items can be read in their native format or in the classic stripped down, text-only and primary media view. By default, Pocket for Mac will automatically detect the type of content and determine the best view, though users can easily toggle between formats. Sign up for Pocket and get the desktop app here.
The 10 hottest trends in website design
I am usually not a huge fan of top 10 style articles but I thought this one was worth checking out. Claudio Guglieri, art director at New York agency B-Reel, lays out 10 key trends you should be aware of. Read the article here.
Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
A week ago, a man named Richard Neill posted a rant on Bodyform’s Facebook wall,humorously calling out the brand for false advertising—saying his girlfriend doesn’t have happy periods like those depicted in the ads, but instead becomes “the little girl from the exorcist with added venom and extra 360 degree head spin.” The post has gotten more than 84,000 likes. Rather than ignore it, Bodyform one-upped Mr. Neill with the video below, in which it pretends to fess up about its pathological lying. It is a brilliant move and you can read the article and watch the video here.
Rent the Runway: Our runway
Rent the Runway, a site that rents designer fashion dresses for cut prices, is letting customers shop for a dress via photos of real women in the clothes rather than models. You can search by size, age, bust or height to see pictures of “real” women wearing the clothes you’re interested in – or you can register to become a part of “our runway” and upload your own photographs. Explore the site and explore our runway here.