Here are the things that I think are worth reading and checking out this week:
Fitting Big-Picture UX Into Agile Development
The rapid pace of UX design in the agile world can lead to shortsighted design decisions. Focusing on addressing the immediate needs of particular user stories within the limits of a sprint can lead to neglect of larger design questions, which can come back to haunt UX designers later. This is a huge problem for every design working in an agile process so this article has some good solutions for how to deal with the problem. Read the article here.
Seven rules of successful branding
Everyone knows what a successful brand looks like, but creating a new brand that chimes with the public is challenging to say the least. Graphic designer and art director Larry Mayorga draws on his 13 years of experience to offer some advice on how to go about it. Read the article here.
A Unique E-Book Concept Merges Dead Tree Pulp With The Web
Waldek Wegrzyn’s innovative take on the electronic book turns the book itself into a new digital Interface, without eliminating the joys of ink on paper. Read the article and see the book here.
Twitter Inspires With Unique Responsive Email Design
Besides web sites responsive design in email has been a fast growing trend. We have been doing it with our Starwood Preferred Guest emails (you can see samples here) but this article breaks down Twitters emails to understand how they designed their responsive email system. Read the article here.
Buyral: The new viral
You got to love the guys over at John St. After their brilliant case study in 2010, and their catvertising stunt in 2011 they are back once again with Buyral. If you are in advertising watch and enjoy. Watch the video here.
Xbox SmartGlass Review: Microsoft Invades The Second Screen
Xbox SmartGlass is Microsoft’s new second-screen experience for the Xbox 360. Using a Windows 8, Android, or iOS device, you can launch apps, play music, and control new game and video content, interacting with an additional layer of what’s on your TV through a unique touch-screen interface. This first review gives an interesting look and perspective on this new experience. Read the full review here.