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My weekly inspirations: November 5, 2012

Here are the things that I think are worth reading and checking out this week:

Fitting Big-Picture UX Into Agile Development

The rapid pace of UX design in the agile world can lead to shortsighted design decisions. Focusing on addressing the immediate needs of particular user stories within the limits of a sprint can lead to neglect of larger design questions, which can come back to haunt UX designers later. This is a huge problem for every design working in an agile process so this article has some good solutions for how to deal with the problem.  Read the article here.

Seven rules of successful branding

Everyone knows what a successful brand looks like, but creating a new brand that chimes with the public is challenging to say the least. Graphic designer and art director Larry Mayorga draws on his 13 years of experience to offer some advice on how to go about it. Read the article here.

A Unique E-Book Concept Merges Dead Tree Pulp With The Web

Waldek Wegrzyn’s innovative take on the electronic book turns the book itself into a new digital Interface, without  eliminating the joys of ink on paper. Read the article and see the book here.

Twitter Inspires With Unique Responsive Email Design

Besides web sites responsive design in email has been a fast growing trend.  We have been doing it with our Starwood Preferred Guest emails (you can see samples here) but this article breaks down Twitters emails to understand how they designed their responsive email system. Read the article here.

Buyral: The new viral

You got to love the guys over at John St. After their brilliant case study in 2010, and their catvertising stunt in 2011 they are back once again with Buyral. If you are in advertising watch and enjoy. Watch the video here.

Xbox SmartGlass Review: Microsoft Invades The Second Screen

Xbox SmartGlass is Microsoft’s new second-screen experience for the Xbox 360. Using a Windows 8, Android, or iOS device, you can launch apps, play music, and control new game and video content, interacting with an additional layer of what’s on your TV through a unique touch-screen interface. This first review gives an interesting look and perspective on this new experience.  Read the full review here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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