For years retailers have been trying to figure out the right formula for integrating digital experiences and shopping into their store windows. The more shopping focused windows have been from brands like Ralph Lauren who has tried using QR codes to let you buy the items in the window or use an iPhone app to customize a Ralph Lauren Rugby shirt. Interactive store windows have used all different technologies to let shoppers interact with them like the Top Chef slot machines that were texting activated. The problem was that all of these solutions looked to another piece of technology like a smartphone to make them work. I just saw an interesting new solution to create an interactive store window at the Cartier flagship store in New York City where shoppers can open and close jewelry boxes with just a wave of their hand.
You can watch the video above which shows the entire creation process and can see the windows in action. There are motors are hidden underneath the table, along with a Mac Mini that control the movement of the boxes. I really like this approach because it let’s anyone control and interact with the windows without an additional piece of technology like a smartphone. If you are in NYC and want to brave the hoards of tourists swing by the Cartier flagship store at 52nd and 5th and check them out.