Here are the things that I think are worth reading and checking out this week:
Don’t Confuse Engagement with User Experience
A follow up to Luke Wroblewski “Android Engagement Mystery” this article looks at the fact that the Android operating system has been outselling Apple’s iOS by nearly a 5:1 ratio. Android dominates “device share.” Yet by virtually every meaningful metric that matters, Apple’s users are reliably, revealingly and remarkably more engaged in e-commerce, browsing and apps than their Android counterparts. Read the article here.
World Wildlife Fund create a file format to save trees
The World Widlife Foundation has done something interesting to prevent unnecessary printing and encourage a new awareness about the use of paper – they developed a new, green file format: WWF. It’s just a PDF that cannot be printed out. So here’s your chance to save trees and help the environment. Decide for yourself which documents don’t need printing out – then simply save them as WWF. Learn more and download the file format here.
Responsive Email Templates
With more and more people pulling out their phones to check their email responsive email is becoming the next big trend in email marketing. Zurbtook their experience for creating responsive emails for their clients and made 5 different responsive email templates you can use for your own work. Learn more and download the templates here.
StickNFind- Bluetooth Powered ultra small Location Stickers
Ultra small Sticker with Bluetooth, that you can stick on any device, person or animal, and find them with your Smart Phone (Apple iOS & Android). Each sticker is about the size of a quarter with a battery life that lasts about a year. Watch the video and learn all about StickNFind here.