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Coke Zero PR Stunt Lets You Be James Bond

I generally think that PR stunt events are pretty worthless since they rarely connect with consumers in a meaningful way but one recently done by Coke Zero for the James Bond movie Skyfall was pretty brilliant. Unsuspecting travelers at Antwerp Central train station in Belgium who stepped up to a Coke Zero vending machine were prompted with the question: “Want the chance to win exclusive tickets to Skyfall?” If their answer was yes then they were given a challenge to race to platform six in 70 seconds. It seems simple enough but this is the type of set-up that viral videos are made of as obstacles are planted along the way, like spilled oranges, a dog walker with tangled leashes and frustrating joggers who won’t get out of the way. I like it because it does justice to both brands involved and it makes the consumer the hero in a way that anyone who has ever watched a James Bond movie would aspire to be a part of.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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