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New Spyker sports car site


Spyker, the Dutch manufacturer of little known but premium sports cars, just launched their new site which I really like. Art director Daniel Sytsma created the new visual identity for Spyker Cars and created the site. The site uses visually heavy design that celebrate the unique design details of their cars combined with long tails pages that have been smartly designed with both interactive and static modules. But the thing I appreciate the most are the small details like the subtle animation used on the typography, the interactions attached to the scroll of the page and the ways the pages are structured to balance the need for visuals and content to sell the brand and the cars. See the site and see what you think here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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