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World Wildlife Fund: WWF Together iPad App

AKQA just released a really nice design for the first US iPad app for the World Wildlife Fund called WWF Together. The app focuses on 8 different animals but they have said that new species will be added regularly. For each animal users can see photography, editorial content, video and downloadable origami folding instructions. The content comes to life through simple but very well designed interactions like wiping sea ice to reveal polar bear facts, chopping the panda’s bamboo and using the iPad’s camera to simulate a tigers vision. The app is free and worth a look to see some of the well executed design and imaginative interface designs.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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