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How to (not) fail

Over the years I can’t think of anything on that I thought was actually worth sharing until I recently saw this deck from Weiden + Kennedy Amsterdam called ‘How to (not) fail’ that may be the best agency presentation I’ve ever seen. It has a much needed but rarely discussed truth that most brands assume their consumers are all in love with them but the facts about how consumers interact with brands is very different. Brands need to understand the difference between the consumers who drive actual revenue and the consumers who simply drive publicity and create strategies that will leverage both. The deck is a quick read but has a lot of good thinking and facts that you can use to help shape your brand strategy to create stronger consumer bonds.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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