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Weekly inspirations: March 11, 2013

Mat11Here are the things that I think are worth reading and checking out this week:

10 Things Really Amazing Employees Do

In general I’m not  fan of the ‘top 10’ style of writing but this was an exception since I thought the content was dead on. I see so many designers who have no idea that to be successful means more than just being a good designer – it means you need to understand how to be successful at your company. I think this list if followed with sincerity and not as a kiss ass can really help build a team and lead to success for designers. Read the article here.

Baratunde Thurston: Getting Things Done Is Inspiration + Sheer Willpower

This video is a really funny speech by Comedian and author Baratunde Thurston who walks us through his own journey from lone standup comic to Director of Digital at The Onion. He shares his insights for pushing projects to completion and the lessons he learned while working with skeptical teammates. The key, he says, is to not confuse using tools with creativity. Watch the video here.

Designing For The Multifaceted User

Designing with users in mind is a tricky thing especially when are designing digital transactional systems where users can arrive to the same experience with multiple different motivations. Not only does it require of us a sound understanding of who our users are, but the actual act of translating what we know about them into a well-designed experiences. I think this is a huge problem for digital designers as digital experience become more complex and we have to build them with static and dynamic content combined from multiple sources. Read the whole article here.

Volkswagen Search Engine Ad

Thought this was a unique approach to online advertising where Volkswagon took the phrase ‘ultimate business car’ and did some hardcore SEO optimization on the image search results so 5 images would appear in the correct order creating an ad. Watch the video here.

Nike Interactive / Reactive / Kinetic Window Displays

Thought this was a cool video showing some of the interactive, reactive and kinetic window displays that Nike created for Selfridges in London recently. Watch the video here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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