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Re-designing Starwood Hotels New Mobile Web Sites

EMW

For the past year I have been able to work with an incredibly talented multi-disciplinary team to completely re-design the mobile websites for all nine of our global hotel brands including Westin, Sheraton, St. Regis, The Luxury Collection and W Hotels. The challenge was to bring all the functionality and branding of the full desktop experience  to a mobile device. This process was difficult because it required a huge amount of work to simplify a lot of complex interactions and many different user needs for this new form factor. The design challenge was to create a new template system that could be re-used across all nine brands so all the sites could be launched at while but needed to be flexible enough so the experiences where differentiated and just as brand enhancing as their desktop counterparts. All sites were also launched in 7 different languages including English, Spanish, French, Chinese and Japanese. You can see more of the designs on my Behance page or just pull up any of our brand sites (Westin, Sheraton, St Regis, W Hotels, LeMeridien, Aloft, Element, Four Points or The Luxury Collection) on your smart phone to check them out.

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