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Re-designing Starwood Hotels New Mobile Web Sites

EMW

For the past year I have been able to work with an incredibly talented multi-disciplinary team to completely re-design the mobile websites for all nine of our global hotel brands including Westin, Sheraton, St. Regis, The Luxury Collection and W Hotels. The challenge was to bring all the functionality and branding of the full desktop experience  to a mobile device. This process was difficult because it required a huge amount of work to simplify a lot of complex interactions and many different user needs for this new form factor. The design challenge was to create a new template system that could be re-used across all nine brands so all the sites could be launched at while but needed to be flexible enough so the experiences where differentiated and just as brand enhancing as their desktop counterparts. All sites were also launched in 7 different languages including English, Spanish, French, Chinese and Japanese. You can see more of the designs on my Behance page or just pull up any of our brand sites (Westin, Sheraton, St Regis, W Hotels, LeMeridien, Aloft, Element, Four Points or The Luxury Collection) on your smart phone to check them out.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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