Here are the things that I think are worth reading and checking out this week:
5 Ways to Thrive During Marketing’s Seismic Shift to Mobile
During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile. Read the article here.
Designing Ahead: The Good, The Bad, and The Ugly
More and more teams are turning to an agile process for developing their digital experiences. But time after time I hear about the problem of how to start projects in an agile environment and how far should design and UX be working ahead of the developers. This article takes a look at the good, bad, and the ugly of this problem with a few suggestions on how to improve it. Read the article here.
First Look: How The Google Glass UI Really Works
In a 50-minute presentation at SXSW, Google’s Timothy Jordan walked developers through what the Google Glass “Mirror” API, how the UI is going to work, design principles for Glass and a few app previews. Read the article and watch the video here.
Foursquare’s Upcoming iOS Release Is A Pivotal Moment For The Company
FourSquare is one of those companies that drives me crazy because they have such a good idea, such good data and they just can’t seem to figure out how to leverage it into business success. This week they released their latest app re-design and this may be their last chance to get it right. This article looks at the problem and the new app in the hopes that they will finally get all of this figured out. Read the article here.