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Chip Kidd: Designing books is no laughing matter. OK, it is.

One of my new favorite things about Netflix Streaming is the recent addition of collections of TED Talks which range across a broad set of topics from design, humor, innovation and many more. A few months ago I was exploring these talks and came across ‘Chip Kidd: Designing books is no laughing matter. OK, it is.’ I have long admired the design work of Chip Kidd who has designed some of the most iconic books of our times but was really blown away when I saw his TED Talk. I was so blown away by not only for the designs that Chip walks the audience through but because it is probably one of the best and most dynamic stage presentations I have ever seen from any designer. It is funny, engaging and shows what great presentation craft really is all about. Plus how can you not love someone who uses the phrase ‘typography in denial’. You can watch the whole TED talk above or click here to watch it on YouTube.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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