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Weekly inspirations: April 29, 2013

Sorry for no other posts this week but my work schedule are getting ready to leave for Adobe MAX has keep me too busy this week.  I am working on several new log form articles that I am going to finish up on the flights to and from L.A. So for now here are the things that I think are worth reading and checking out this week:

McDonald’s Theory

A great article by Jon Bell on how if you break the ice with the worst possible idea, it starts the discussion and people suddenly get very creative. He used to do it to trick co-workers when they were trying to decide where to eat for lunch and no one has any ideas. He would recommend McDonald’s, everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Thus the name The McDonald’s Theory was born. Read the article here.

How To Maintain Hierarchy Through Content Choreography

One of the issues that has to be addressed in responsive design is how to maintain hierarchy as elements on the screen are resized and reflowed. The majority of time seems to be spent trying to solve this problem for the visual hierarchy but figuring out how to do it for content as it moves from  single to multiple columns is just as important. This article takes a great look at some solutions to the problem you have to read if you are considering responsive design. Read the article here.

Content Knowledge Is Power

As brand experience continue to expand across multiple platforms the more there is a need for strong content strategy. It is due to the fact that companies have a decade or two’s worth of Web content that’s shoved somewhere underneath their redesigned-nine-times home page. But when you take the time to understand the content that already exists, not only will you be able to ensure that it’s supported in the new design, but you’ll actually make the entire design stronger because you’ll have realistic scenarios to design with and for — not to mention an opportunity to clean out the bad outdated muck before it obscures your sparkly new design. Read the article here.

Glass How-to: Getting Started

I thought this short video from Project Glass was interesting as it shows the Glass interface and how to get started using it. Watch the video here.

How The Future Of Google Search Is Leaving iPhone Users Behind

Google’s personal assistant app, Google Now, just rolled out for the iPhone but it will never be as good as the Android  version. This article explores all the reasons why and how it is going to effect iOS. Read the article here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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