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iOS 7 concept imagines Jony Ive’s ‘very flat’ iOS redesign

Since it was recently reported that Apple and Jony Ive are working on a“very flat” approach to redesigning the iOS there have been a ton of concepts popping up. But the one above from’s  art director Philip Joyce is the most interesting one I’ve seen. The video imagines the entire process from installing the new iOS through an entire exploration of what this new design direction could look like. You can watch the entire video here or read about the work in more detail on Simply Zesty;s blog.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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