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iOS 7 concept imagines Jony Ive’s ‘very flat’ iOS redesign

Since it was recently reported that Apple and Jony Ive are working on a“very flat” approach to redesigning the iOS there have been a ton of concepts popping up. But the one above from Simplyzesty.com’s  art director Philip Joyce is the most interesting one I’ve seen. The video imagines the entire process from installing the new iOS through an entire exploration of what this new design direction could look like. You can watch the entire video here or read about the work in more detail on Simply Zesty;s blog.

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