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Lee Clow talks about his 30-year relationship with Steve Jobs

I recently came across a really interesting video from the PTTOW! conference of advertising legend Lee Clow talking about his 30-year relationship with Apple CEO Steve Jobs. As Chairman and Global Director of TBWAWorldwide, Lee has been responsible for such iconic campaigns as the Energizer Bunny, the Taco Bell Chihuahua, and most of the Apple campaigns from the revolutionary 1984 Super Bowl Spot to “Think Different” and the iPod silhouettes. He shares some interesting insights into how Steve Jobs approach branding and brand building. PTTOW! is an invite-only, member network and summit that brings together inspiring leaders from the world’s most innovative companies, along with cultural icons, to showcase game changing projects and fuel transformational media partnerships shaping today’s culture.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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