I recently came across a really interesting video from the PTTOW! conference of advertising legend Lee Clow talking about his 30-year relationship with Apple CEO Steve Jobs. As Chairman and Global Director of TBWAWorldwide, Lee has been responsible for such iconic campaigns as the Energizer Bunny, the Taco Bell Chihuahua, and most of the Apple campaigns from the revolutionary 1984 Super Bowl Spot to “Think Different” and the iPod silhouettes. He shares some interesting insights into how Steve Jobs approach branding and brand building. PTTOW! is an invite-only, member network and summit that brings together inspiring leaders from the world’s most innovative companies, along with cultural icons, to showcase game changing projects and fuel transformational media partnerships shaping today’s culture.
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