Here are the things that I think are worth reading and checking out this week:
AJ Jacobs: The Importance of Self-Delusion in the Creative Process
A great video from the recent Behance 99U conference on how can we apply the idea of method acting to our business lives? This is the question that lifehacker and bestselling author AJ Jacobs tackles in this insightful (and highly entertaining) talk on the benefits of faking it until you make it. Through a series of examples from his own life, Jacobs shows just how much our behavior shapes our thoughts and our perceptions. Thus, if we want to change our attitude about something, the best way is to “act as if.” Watch the video here
Throwing shade: how Pixar changed the way light works for ‘Monsters University’
Pixar has a long history of building new software between projects (most recently overhauling its rendering software for Brave), but in the run-up to Monsters University, the changes cut particularly deep. As planning kicked in, director of photography Jean-Claude Kalache announced he wanted to change how light worked at Pixar and this article explores what that process was like. Read the article here.
Barbarian Group open source software development platform Cinder
Brands including Nike and Audi have already signed up to an innovative new creative coding system developed by the Barbarian Group. Cinder, an open source software development platform for creative coding, gives brands the ability to program graphics, audio, video, networking, image processing and computational geometry, and has so far been used for physical installations, mobile apps, music visualizers and more. Examples of recent work built on Cinder include the Nike FuelBand Wall at 2012 SxSW, multi-touch glass wall The Mill Touch, and a three-dimensional LED surface created by Audi for the Miami Art Basel festival (you can see some of the highlights here). Cinder originated as an in-house tool for The Barbarian Group’s internal needs, with the agency releasing the software to the open source community in 2010. See it in action and learn all about it here.
Adapting To A Responsive Design (Case Study)
This an interesting case study of what an agency learned during a redesign for our most demanding client — themselves and why they abandoned a separate mobile website to create a new responsive design. Read the article here.