Here are the things that I think are worth reading and checking out this week:
Get Over Yourself: How Your Ego Sabotages Your Creativity
One of the most destructive of creative sins is an over-inflated ego. When many people hear the word “ego,” they immediately think of the know-it-all manager charging into the room and insisting that everyone bend their life and work around his every whim. This is certainly one exhibition of ego, but there are less obvious types that we must be careful to avoid if we want to do our best creative work consistently. This article looks at 3 of the most common ego traps to avoid to keep your creativity fresh. Read the article here.
Oreo’s Digital Shop: Real-Time Marketing Takes a Lot More Than One Tweet
Since the Super Bowl, real-time marketing has endured a celebrity news cycle of sorts, with pundits building it up to hero status and then just as swiftly tearing it down. As Oreo’s digital agency since 2010, we’ve seen the “dunk in the dark” tweet held up as everything from the watershed moment that legitimized real-time marketing to the thing that triggered a deluge that is ruining social media. This article looks at the process Oreo’s design shop uses to create that real-time marketing. Read the article here.
And Then Steve Said, ‘Let There Be an iPhone’
Since his death the curiosity to understand Steve Jobs has reached fever pitch. This is a lengthy but truly fascinating article with first hand account of Steve Jobs during the launch of the iPhone published by The New York Times. Read the article here.
The 5 Common Characteristics of Ideas That Spread
Your success as a creative depends not only on coming up with great ideas and making them happen, but also with getting those ideas adopted by your target audience. Whether it’s the buying public, an art dealer, or just your direct supervisor, getting your work off of your hard drive and into the world is perhaps the most important (and scariest) part of creative work. This article looks at the 5 most common characteristics of viral ideas. Read the article here.