Here are the things that I think are worth reading and checking out this week:
6 Branding Lessons From Eurostar’s First-Ever Creative Director
I thought this was a really interesting interview with Christopher Jenner who is the first ever Creative Director for the Eurostar which is the high-speed rail service linking London to Paris. The company had previously used consultants like Philippe Starck but Christopher is the first employee to hold the position. I strongly agree with everything he has to say about creating a modern luxury travel brand. Read the article here.
A Coffee Table Book About Apple As Thoughtfully Designed As Any iPhone
Over the years I have seen a lot of different books that try to document or dissect that has made Apple’s product design so successful over the years. I found most of those lacking the book design that would make it worthy of documenting this subject or lacking the insights that would help people understand how they tap into human behavior to create their designs. But a little while ago I cam across a new book called Iconic which attempts to chart Apple’s future by taking a look at their past. The book design and slip cover are striking and the it also comes with the implied endorsement of a foreword by Steve Wozniak. Learn more about the book and see photos of its design here.
Smart Transitions In User Experience Design
I know that difference between a good user experience design and a great design is in the details. It is in the details of you think through the usability, the details of the design and the animations and transitions that bring an interface to life. I find that those animations and transitions are the most neglected because it takes extra time and it takes a great relationship between the creative and development teams to bring it to life. I think this article does a great job of making the case for why it is important and providing visual examples that show the difference between the experience with and without those little touches. Read the article and see the examples here.
Goodbye Sticky. Hello Ara.
Over the last six months, Motorola’s MAKEwithMOTO team took Sticky, a truck wrapped entirely in velcro and filled with rooted, hackable Motorola smartphones and high-end 3D printing equipment, across the country for a series of make-a-thons. Coming out of the project and led by Motorola’s Advanced Technology and Projects group, Project Ara was created to develop a free, open hardware platform for creating highly modular smartphones. They want to do for hardware what the Android platform has done for software: create a vibrant third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines. I thin it is a really interesting concept for product design and for the future of mobile. See the concept and read more about it here.
Instagram: A business opportunity
I thought this was a great concept from Behance for managing brand profiles with a new Instagram web application called Instagram Business. Brands can use this tool not only for building their image but to improve popularity and visibility amongst their followers. See the concept here.
9 Questions for Scott Belsky
I thought was a brief but good interview with Behance founder Scott Belsky about what are his greatest strength as a leader. The Blue Steel interview photo is just a bonus. Read the article here.