Here are the things that I think are worth reading and checking out this week:
How Tesla Protects The Romance Of Driving While Disrupting The Industry
I am increasingly interested in the car maker Tesla as I see more and more dealerships popping up in malls, more of their cars on the road and recently read about their national network of supercharging stations that will allow their cars to travel across the country. This article is an interview with their designer Franz Von Holzausen on how thy are trying to revolutions an industry while keeping its traditions and romance. Read the article here.
Why Are So Many Social Media Managers Dipshits?
I am constantly amazed at how badly major global brands use social media to connect with their consumers. This article with images taken from Condescending Corporate Brand Facebook Page (which I love) highlights some of the lazy ways these brands are using social media. Read the article and see the example here.
Netflix posts 4K test video to streaming service as it prepares for planned 2014 launch
The next evolution of HDTV will be 4K TV which like the name implies is about four times the resolution of an HD picture. 4K TV’s are already starting to surface in high-end electronics store around the world but the problem is that no one is producing 4K content yet so you can get the most of your new TV. I thought this article was interesting because it looks like Netflix is continuing to innovate in new ways as they are testing a 4K streaming service they hope to launch next year. This is really ambitious given the amount of data that they will have to push given the size of a 4K picture. Read the article here.
Tesla’s Groundbreaking UX: An interview with User Interface Manager Brennan Boblett
My recent interest in Tesla continues with this interview with their User Interface Manager Brennan Boblett who talks about how Tesla defines UX, their cockpit UX strategy and they approach emerging technologies. It is a very rare and interesting look into the thinking of a company like this that is really doing some interesting and innovative work. Read the article here.
The Secret of Life from Steve Jobs in 46 Seconds
I thought this was a short but interesting video of Steve Jobs from a 1995 interview conducted by the Santa Clara Valley Historical Association, while Jobs was still at NeXT. It is only a 46-second interview excerpt featured in a recent PBS documentary on Jobs captures his wisdom, his genius, and his vision for life more articulately and succinctly than anything else. See the video here.