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Pharrell Williams ‘Happy’ is the World’s First 24 Hour Music Video

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After an interesting year super producer, art collector and fashion icon Pharrell Williams just released a 24-hour interactive music video for “Happy,” at 24hoursofhappy.com. The video and interactive experience features a constantly shifting and seamlessly transitioning set of hundreds of people singing the catchy song. You can either run in real-time or interact with a clock interface where users can click on specific “times” to skip around the experience. Other interactive elements play with the 24-hour concept like the comments which are time-stamped and can be viewed in time with the live video as an overlay. If it hadn’t been so carefully put together, you’d think it was an attempt to one-up the recent interactive video for Bob Dylan’s “Like a Rolling Stone.” but this took too much time for that to be true. I found myself letting the video run on my second screen while I work because it is fascinating to explore and see all the different people doing a lot of different interpretations of the idea of happy. Check out the site and entire experience for yourself here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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