Here are the things that I think are worth reading and checking out this week:
iBeacons Used To Deliver Location-Based Access To iOS Newsstand Publications
iBeacon, Apple’s hyperlocal trigger tech in iOS 7, is an innovation that holds a lot of promise, and that will probably continue to make waves in the retail industry for a long time to come. One London-based company is using it in a slightly more novel way, employing them to help sell subscriptions to digital magazines. Read the article here.
Where Creativity Lives
This article was written by my friend and collaborator Tammy Sachs of Sachs Research on where creativity lives. It is an interesting look a the right brain / left brain nature of creativity. Read the article here.
Demolition Man: why does Fab’s CEO keep building big companies that suddenly implode?
Bradford Shellhammer has led an interesting career as the founder of companies like LinkedIn competitor Jobster.com and more recently online retailer Fab.com. The only problem has been that his career has also been filled with his ability to find ways of destroying the companies he creates. This article is an interesting look into some of the reasons why those successful companies have ultimately failed. Read the article here.
Uber Might Be More Valuable Than Facebook Someday. Here’s Why
One of the odd things about traveling between the Bay Area and New York a lot is the asynchronicity of mass culture between coasts: That is, the things that get popular in the Bay Area (PostMates, Burning Man) don’t always get popular in New York right away, and things New Yorkers think are a big deal (cronuts, Banksy) are greeted with shrugs in San Francisco. Today, the inter-city hype gap I most experience is with Uber. In New York, most people who know about Uber see it as the fanciest of a handful of on-demand car services. In New York, where the yellow cab market is functional and robust, Uber is seen as a good app, but not a life-changing one, and its use is still pretty much limited to young people with disposable income. This article takes an interesting look at the future of Uber and why it could make them into a company that ends up being bigger than Facebook. Read the article here.
Efficiently Simplifying Navigation, Part 1: Information Architecture
Navigation, as crucial as it is to the user experience, is merely a means to an end — the end being to consume content. This is why users have very contrasting expectations about content and navigation. While content is supposed to be unique, surprising and exciting, navigating to it is supposed to be as simple and predictable as possible. This article is great foundation in how to create great navigation for your site. Read the article here.