Those of us who work on branding know the joy and pain of having to create a brand book. The agency Quietroom from the U.K. just did really funny spin on the brand book as they created one for Santa. So if you ever wanted to see his brand promise, brand values, brand asset graph or curve of credulity it is all here. The document is really funny and a great spoof on this essential branding document. You can see it here.