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What if Santa had a Brand Book?


Those of us who work on branding know the joy and pain of having to create a brand book. The agency Quietroom from the U.K. just did  really funny spin on the brand book as they created one for Santa. So if you ever wanted to see his brand promise, brand values, brand asset graph or curve of credulity it is all here. The document is really funny and a great spoof on this essential branding document. You can see it here.


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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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