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Keyless Mobile Check-in with the Starwood Preferred Guest App

In yesterday morning’s Wall Street Journal our team got to make a little news as we announced that in a few months we will be launching a refreshed SPG app that will make your smartphone your room key. We are combining the SPG app with new hardware that will unlock your guest room starting at Aloft Hotels in Harlem, NY and Cupertino, CA. Guests at these properties will receive a message on the app containing a virtual key, which will unlock the door with a tap or twist of their phone through the use of Bluetooth technology.  It will work with Apple iPhone 4s or newer models and Android phones running 4.3 or newer. I think our CEO Frits van Paasschen said it best in summing up our feelings about this new way of interacting with guests when he said “We believe this will become the new standard for how people will want to enter a hotel. It may be a novelty at first, but we think it will become table stakes for managing a hotel.” You can get the latest updates about this project and a chance to be in the beta program here. Check out the video above to see it in action or read more in some of the press coverage in TechCrunch, Engadget or 9to5Mac.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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