Here are the things that I think are worth reading and checking out this week:
THE GAP by Ira Glass
In 2012 David Shiyang Lius did a great video piece on Ira Glass about the gap between ones taste and ones skills. The audio from that was then taken and made into this really well done video that is meant to be a mantra and a reminder about the fact that creativity is hard work but you have to stick with it. Watch the video here.
Brand Development: Process vs. Framework
No matter what you’ve been told, what you’ve read or even what you’ve seen, there is no magic methodology, no silver-bullet or thaumaturgic process that will produce your brand. A brand is an imperfect, living, breathing organism, and each one takes a commensurate imperfect living, breathing, approach to it’s development. This is why whenever I develop a brand I don’t use a set process as every brand has different problems it needs to solve so I find working inside of a framework gets much better results. This is the first article I’ve read that I think does a nice job of laying out how to create a brand through a framework instead of a process. Read the article here.
Pragmatic UX Techniques For Smarter Websites
All digital designers are user experience designs unless you work at a studio where the designs are simply asked to color in wireframes. This article is pretty comprehensive look at the user experience techniques are useful for startups I love to use and know will work for in-house teams, big corporations and anyone who wants to improve their website, product or service. Read the article here.
Essential tips for a brilliant brainstorming session
Creativity is not an external force or a rare skill; it’s a habit that anyone can learn. All you need are the tools to unlock it and you’ll be able to generate better ideas faster. Brainstorming is a fantastic tool to help unleash your creativity and uncover a wealth of unique and relevant ideas—but if approached incorrectly it can also be a wheel-spinning bust. Creative director Stefan Mumaw has done a nice series of Lynda.com about how to increase your creativity and this article is a 3 minute audio clip of some of his ideas on how to have better brainstorm session. Read the article and listen to the audio here.