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Weekly inspirations: February 17, 2014

Here are the things that I think are worth reading and checking out this week:


A New Car UI: How touch screen controls in cars should work

I love cars and so I am always fascinated with why in-car technology displays are so badly done. Even when I recently drove a Tesla I was shocked at how the dual screens down the center of the car are nice but the complete lack of haptic feedback and the way the interactions were designed didn’t seem to take real driving use cases in to their design work. For instance opening the sunroof requires you to locate  the button visually and then do a sliding motion to open the roof instead of it being a button which means the chance of error in using the interface when you aren’t looking is huge. This is also why I found this video so fascinating since it is the first UI design that I have seen that is really designed from a drivers perspective using a multi-touch device. I think the thinking is really well done with a level of complexity that lets you do a lot of actions but it isn’t so hard to understand that the average person wouldn’t be able to quickly pick it up. Watch the video here.

From Google Ventures: 5 Rules For Writing Great Interface Copy

I thought this was a great article because I really believe that one of the most overlooked parts of every interface design is the interface copy.  When it is done well it can really add a whole new dimension to how the interface communicates the experience and the brand.  Unfortunately I met often see it used as a crutch to try to make sense of a really badly designed interface but here is hoping that this article may help with both of those problems. Read the article here.

Origins of Common UI Symbols

I thought this was a nice but simple exploration of how some of the most common symbols we see every day in our digital lives cam into being. This is something I never honestly thought about but after seeing this site it is something I am kind of glad I know about now. Read the article here.

Innovation – You’re Doing It Wrong: How to Put Intuition and Ideas Before Tests and Analyses

Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process. Read the article here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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