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What if brand films told the truth?

Over my career I’ve built a lot of  brands and I’ve always found it really funny how every brands says they want to be strong and different but in the end they all fall back on the same generic and tired brand images. I saw this promotion this week for the stock footage house Dissolve Footage and throughout it perfectly captured the high water mark of generic brand expressions – the brand film. You can watch it above or click here to see it on YouTube.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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