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Virgin America partners with Nest to create Total Temperature Control

April Fool’s has turned into a real competition for tech and media companies to see who can come up with the best April’s Fool press gag and this year was no exception. There were a lot of funny and quirky attempt but my favorite came from Google and Virgin America. The video they released features Virgin Group Founder Richard Branson and CEO of Nest Tony Fadell announcing that they’ve teamed up to create the Total Temperature Control (TTC). This new system will put a Nest thermostat into Virgin America’s Red in-flight personal touch-screen entertainment system. Having the two founders makes the beginning of the video seem completely real and possible but it is only when you see the full-sized thermostat stuck on the back of an airline seat do you get the joke. These are two brands I really love for a lot of reasons and this video shows why.

 

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