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Vessyl – the world’s first smart cup

It is clear that fitness and health trackers are the next frontier for mobile technology as every day I see people wearing Fitbits, Nike+, Fuelbands, Jawbone Ups and many more. At WWDC we saw Apple launch their Healthbook app and last week during the NBA finals we saw Apple and Samsung both debut new campaigns  targets at how their technologies can help your health.

Last week saw the launch of a new product that I think is one of the more interesting ones I’ve seen in this space in a really long time.  It is the first “smart” cup called Vessyl that can identify a number of different metrics about any liquid poured inside which allows it to monitor hydration, calories consumed and even protein intake with incredible specificity. It was designed by Yves Behar’s Fuseproject and it shares hints of the same minimalist but slightly faceted aesthetic you might see with their Jawbone headsets or Jambox. You can also see influences from other products like the Nike+ Fuelband trough functionality like when you tilt the cup a built-in LED display illuminates to show a number of customizable things from the type of beverage that was just poured into it to the amount of calories you are about to consume. The entire process is seamless thanks to a molecular sensor that lets everything happen automatically and is high fidelity enough to not just tell the difference between milk and wine but actually tell the difference between Coke and Pepsi. The cup also links to a smart phone app called Lenses, that also looks to have a beautiful design, which will help you with any number of goals like losing weight, building muscle, regulating your sugar intake or getting better sleep.

I think the potential genius of product like this is the same so many other successful wearable health technologies in that it lets you go about your every day like where you can mindlessly pour things into the cup and it will keep track of all of it to help you make better decisions. It is available for pre-order for $99 for a limited time before it goes to its full retail price of $199. Since I am always interested in trying out new technologies I have on pre-order and will be really curious to be able to put to through its paces and see if it is as easy and as useful as they make it look.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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