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Nest reinvents smart home devices – again

I will openly admit that there are fe products I have purchased over the past year and a half that I love more than my Nest thermostats. I think their product is fantastic and I NEVER thought I would actually be excited to rush home to see if my thermostat has downloaded a new software update. I love the way they think, the products they make and I think Google was really smart to buy them in the age were we see so many companies starting the war to bring real home automation to consumers.

We recently saw Apple announce Homekit at WWDC to try to create a standard for home automation devices that work with apple products. The announcement was interesting but lacked any partners or any products that could show the benefits of this type of partnership. Yesterday Nest made a similar announcement but with partners and real examples that really show off the potential of how cool this type of integration can be for consumers. Now you thermostat and smoke detectors can interact with a whole host of home connection devices to do things like adjusting the temperature of your house in the morning once you Jawbone Up tell it that you are awake, working with conniption appliances to tell them not to run during high temperatures where power would be more expensive, flashing your lights to alert you that there is a fire or having your Mercedes Benz give your thermostat the estimated time you will arrive at home so the house will be the right temperature when you arrive. I was also very excited to see that this new functionality will also work with ‘If This Then That‘ which is one of my other favorite sites that allows you to write your own custom interactions so that ‘if’ something happens ‘then’ something else will happen.

I love these initial ideas and can see tons of other ways that they could continue to extend this functionality. I think it is also a really smart way for them to be able to create even more value for their devices as these types of interactions are much sexier than just being able to save money on your energy bills or getting a better smoke alarm. I mean who ever really impressed their friends with a smaller energy bill but everyone it looking to be able to show off their latest tech toys.  I can’t wait to see what else they do with this also how Nest is able to infuse their thinking into the wider Google device offerings.

You can see everything about the new Nest Developer Program here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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