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Weekly inspirations: July 14, 2014

Here are the things that I think are worth reading and checking out this week:

6 Reasons Why Nobody Uses Your App

There’s a dirty secret behind many of those hot new app startups you hear about every week. They have seed funding and a flashy landing page. They have everything except users, because nobody actually wanted the app. In a presentation at Google’s I/O conference, Tomer Sharon, Google Search User Experience Researcher, broke down the age-old question: “Why is nobody using my app?” You can watch the entire presentation in the video in the article which also does a nice job of simplifying the 30-minute presentation into the key takeaways.

Read the article here.

Tory Burch Gives The Fitness Tracker A Fashionable Makeover

In an effort to make people actually want to wear wearable technology, designer Tory Burch has given the Fitbit fitness tracker a fashionable makeover. In the Tory Burch for Fitbit Flex collection, the wireless sleep– and fitness-monitoring tech is disguised as colorful, elegant jewelry, so self-quantifying doesn’t have to look as nerdy as it actually is. It is an interesting trend to see designers like this getting into the wearable market as recently saw a similar move by Diana Von Furstenberg who is now creating frames and sunglasses for Google Glass. 

Read the article here.

3 Books to Help You Become a Great Designer

Thought this was a great article from IDEO partner Diego Rodriguez in his Design 101 series of articles. He lists three books in this article that he thinks will help you become a great designer. I had not read any of these books as haven’t seen on any of the ‘best of’ lists so Amazon Prime will have them at my house tomorrow.

Read the article here.

Tips For Leading Under Stress

As always I really admire Scott Belsky and the work he is doing with Adobe and Behance. This is a great article about how to lead when thou are under stress.  I have found this to be a huge problem because a lot of leaders don’t understand that when you are in the leadership position you often don’t get the luxury of having a bad day when you team needs you.

Read the article here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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