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Google explains why no one uses your apps

I put this video in my weekly inspirations last week but through it was worth calling out on its own after I’ve watched it a few more times and realized just how dead on this talk really is. The video is of a session at the most recent Google’s I/O conference by Tomer Sharon who is a Google Search User Experience Researcher who broke down the age-old question: “Why is nobody using my app?”. I see so many apps and so many designers fall into these traps and have no idea how to get out of them. If you dow any design work for mobile you need to watch this video.

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