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Google explains why no one uses your apps

I put this video in my weekly inspirations last week but through it was worth calling out on its own after I’ve watched it a few more times and realized just how dead on this talk really is. The video is of a session at the most recent Google’s I/O conference by Tomer Sharon who is a Google Search User Experience Researcher who broke down the age-old question: “Why is nobody using my app?”. I see so many apps and so many designers fall into these traps and have no idea how to get out of them. If you dow any design work for mobile you need to watch this video.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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