Here are the things that I think are worth reading and checking out this week:
10 tips on how to make slides that communicate your idea, from TED’s in-house expert
Aaron Weyenberg is the master of slide decks at TED. He is their UX Lead who creates the kind of presentations that pull you in and keep you captivated, but in an understated way that helps you focus on what’s actually being said. TED asked Aaron to bottle his Keynote wisdom so that others could benefit from it. I really like and agree with his 10 tips for making an effective slide deck, split into two parts: the big, overarching goals, and the little tips and tricks that make your presentation sing.
You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy
This article look at the relationship between the mobile web and responsive design, starting with how to apply responsive design intelligently, why performance is so important in mobile, why responsive design should not be your website’s goal, and ending with the performance issues of the technique to help us understand the problem. It is a long and comprehensive article but if you are working on mobile web designs you need to read this article and think about these issues.
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Incorporating Social Identity Theory Into Design
No person is immune from the influence of the people and groups they encounter. Knowing how groups influence people can help you to move from being a common, everyday, work-your-fingers-to-the-bone designer to a strategic influencer of your target audience with relative ease. In fact, whether researchers, designers or managers, everyone involved in user experience (UX) design would benefit from deeper knowledge of how to incorporate social influence in their work. This article focuses on how concepts related to social identity theory can help UX professionals to more effectively incorporate social influence in their work.
It Looks Like 30 Is the Ceiling for How Many Apps People Use
This short article is an interesting look at exactly how people are using their smart phones and what their real app consumption behavior is.