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Weekly inspirations: July 21, 2014

Here are the things that I think are worth reading and checking out this week:

10 tips on how to make slides that communicate your idea, from TED’s in-house expert

Aaron Weyenberg is the master of slide decks at TED. He is their UX Lead  who creates the kind of presentations that pull you in and keep you captivated, but in an understated way that helps you focus on what’s actually being said. TED asked Aaron to bottle his Keynote wisdom so that others could benefit from it. I really like and agree with his 10 tips for making an effective slide deck, split into two parts: the big, overarching goals, and the little tips and tricks that make your presentation sing.

Read the article here.

You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy

This article look at the relationship between the mobile web and responsive design, starting with how to apply responsive design intelligently, why performance is so important in mobile, why responsive design should not be your website’s goal, and ending with the performance issues of the technique to help us understand the problem. It is a long and comprehensive article but if you are working on mobile web designs you need to read this article and think about these issues.

Read the article here.

Incorporating Social Identity Theory Into Design

No person is immune from the influence of the people and groups they encounter. Knowing how groups influence people can help you to move from being a common, everyday, work-your-fingers-to-the-bone designer to a strategic influencer of your target audience with relative ease. In fact, whether researchers, designers or managers, everyone involved in user experience (UX) design would benefit from deeper knowledge of how to incorporate social influence in their work. This article focuses on how concepts related to social identity theory can help UX professionals to more effectively incorporate social influence in their work.

Read the article here.

It Looks Like 30 Is the Ceiling for How Many Apps People Use

This short article is an interesting look at exactly how people are using their smart phones and what their real app consumption behavior is.

Read the article here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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