The more I travel the world the more I see digital signage appearing everywhere. This trend is being powered by the spread of digital devices and a society that is more comfortable with technology but the only problem is that I have found 99% of the user experience are clumsy, static and just not helpful. So I was intrigued when I saw the new Points wayfinding system which does a really nice job of combining digital and physical signage into a flexible system that can give directions to points of interest, current events, news, advertisements or show social media. Each of those categories can then change depending on the time of day and other factors. It is all controlled through a simple button interactive digital signage interface that lets the user choose from options like lunch, events, shopping, or sights. Understandably,interactive digital signage have proved to be very useful in various fields and domains, including retail, hospitality, education, etc., to provide public information, convey internal communication, or share product information. This can be used to enhance customer service, promotions, brand recognition, and of course, improve the promotion of the business. You can see the digital signage in action in the video above which was shot with the prototype sign in Brooklyn. It is being targeted for use in a variety of venues like city wayfinding, brand events, transit systems, and conferences. There is no announced launch date but I hope to see these in cities around the world soon.
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