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Points: the world’s most advanced wayfinding sign

The more I travel the world the more I see digital signage appearing everywhere. This trend is being powered by the spread of digital devices and a society that is more comfortable with technology but the only problem is that I have found 99% of the user experience are clumsy, static and just not helpful. So I was intrigued when I saw the new Points wayfinding system which does a really nice job of combining digital and physical signage into a flexible system that can give directions to points of interest, current events, news, advertisements or show social media. Each of those categories can then change depending on the time of day and other factors. It is all controlled through a simple button interface that lets the user choose from options like lunch, events, shopping or sights. You can see it in action in the video above which was shot with the prototype sign in Brooklyn. It is being targeted for use in a variety of venues like city way finding, brand events, transit systems and conferences. There is no announced launch date but I hope to see these in cities around the world soon.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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