Here are the things that I think are worth reading and checking out this week:
Forget Bitcoin, this Nike vending machine makes hard-earned sweat the newest currency
On the streets of New York City, there’s a vending machine full of Nike gear–socks, T-shirts, hats–so you can get some fresh workout clothes on the go. The only catch is, it doesn’t take cash, debit, or credit. It only takes your hard-earned sweat through NIKE Fuel Brand points. I first saw this idea a few months ago in the Retail Lab at R/GA and was really intrigued. I think it is interesting to see brands like Nike and MasterCard working to create these instant gratification rewards programs for using their products and services.
David Kwong TED Talk: Two nerdy obsessions meet — and it’s magic
David Kwong is the really interesting mix of a magician and also someone who creates crossword puzzles for the New York Times. I thought his TED Talk was funny, insightful and a fantastic how did he do that trick.
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How Limitations Led To My Biggest App Store Success and Failure
Thought this was an interesting article from Ben Johnson about the development of his app Free Time that turns your calendar upside down to just look at what you are going to do with your free time instead of just working time. It is an interesting journey through the creation and problems of creating apps. I think there are a lot of great insights that more people need to learn from.
The secrets of the Guardian’s responsive redesign
Responsive web design continues to be the buzz of the digital design world yet it is a movement without my tools to help designers create and few major corporate examples of successful implementations. Now one of the world’s most widely read newspaper websites, the Guardian has launched a beta version of their new website in responsive design. This article walks you through all aspects of taking on a redesign of this magnitude and how they got it all done. You can see the beta site here or read the article here.