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Logo Design Master Class with Aaron Draplin

Aaron Draplin of Draplin Design Co. in Portland Oregon has been a great logo designer for a long time. I have seen hm speak at Adobe MAX and always loved his work.  He recently did a video for where he takes on designing a new logo for a small cement company. It sounds simple but it shows off his love of blue collar brands and his process. He goes from sketching, to bringing his ideas into Illustrator, and tests and tunes the different iterations. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won’t just live in PDFs. You can watch the video again or click here to watch it on Vimeo.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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