Aaron Draplin of Draplin Design Co. in Portland Oregon has been a great logo designer for a long time. I have seen hm speak at Adobe MAX and always loved his work. He recently did a video for Lynda.com where he takes on designing a new logo for a small cement company. It sounds simple but it shows off his love of blue collar brands and his process. He goes from sketching, to bringing his ideas into Illustrator, and tests and tunes the different iterations. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won’t just live in PDFs. You can watch the video again or click here to watch it on Vimeo.
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