Here are the things that I think are worth reading and checking out this week:
The Untold Story Of Shake Shack’s $1.6 Billion Branding
Last week, Shake Shack went public in an IPO that ballooned to $1.6 billion—cementing the brand’s journey from a one-off boutique stand in New York’s Madison Square Park to a multinational burger titan with restaurants reaching Moscow, Istanbul, and Dubai. This article looks at the branding behind this new restaurant sensation. Read the article here.
Moment – The World’s Best Mobile Photography Lenses
Moment is a new mobile lens system launching on Kickstarter created a professional lens designer to give you a pretty amazing wide-angle or telephoto lens. The sample looks incredible and I will be picking one of them up to try to make my iPhone more of a creative tool when I travel. Read the article here.
5 Creativity Myths You Probably Believe
Creativity is how we, as a species, have become so dominant. Our gigantic brains have evolved to solve almost any problem that is thrown at us, from how to hunt, to how to farm, to how to find free Wi-Fi. Our exceptional problem-solving skills are ubiquitous throughout the entire species. That’s why it’s so disheartening that myths have developed telling us how uncreative we are. The truth is everyone has the capacity to be creative as it’s in our genes, but these five myths are the ones that continue to spread and to stop people from achieving their potential. Read the article here.
Great Digital Products Don’t Happen By Accident.
Thought this was a great article that goes over all the basics of why great projects don’t just happen by accident. Many people seem to think that process and people are enough but there are a lot of subtle characteristics that are incredibly critical to success. This article has a great amount of depth which is rare but refreshing on something like this. Read the article here.
Madonna Will Release Her New Music Video On Snapchat Today
Even after all these years, Madonna is still finding ways to innovate and present her art to the masses. Billboard is reporting that the pop diva will release her latest music video on social app Snapchat, marking a first for the company. The clip is set to premiere at some point today. “Living For Love” is the lead single from the singer’s upcoming thirteenth album Rebel Heart, due in March. The video is reportedly being shot by French artistic duo JACK, who have worked primarily with fashion houses, but who have directed a few music videos as well. Read the article here.
My First 90 Days: Create a Presence at Work, and Your Absence Will Never Go Unnoticed
Starting a new job often comes with a mixed bag of emotions. You’re excited about a completely new adventure ahead of you with seemingly boundless opportunities. However, you’re also probably a little nervous and overwhelmed; you’re up against a completely new challenge, a sea of unfamiliar faces, and a company culture that probably feels a little foreign. There’s a lot of different ways you could approach those first 90 days on the job and this article some good recommendations on how to do it right. Read the article here.