Here are the things that I think are worth reading and checking out this week:
Jonathan Ive and The Shape of Things to Come
The internet exploded this week with the lengthy and very interview with Apple design chief Jony Ive. It is one of the best looks I’ve seen into his thinking, how things are done at Apple and much more. It is a must read for anyone interested in creativity, design and tech. Read the article here.
Collaboration Between Chef and Designer Helps Lead US to Bocuse History
When the United States team made culinary history at the 2015 Bocuse d’Or with its second place win—the first time an American team reached the podium of the international competition – both the food and the serving pieces contributed to the victory. Central to the team’s success was the show-stopping meat platter prepared by USA team leader Philip Tessier, displayed on a custom platter created by Martin Kastner, who through his Crucial Detail company famously designs serving pieces for Grant Achatz’s Alinea and Next restaurants. This article is an interesting look at the intersection between food and design and how the design helped the US team to this monumental win. Read the article here.
Why Samsung Design Stinks
Kevin Lee calls it “Steve Jobs Syndrome.” As the former head of product strategy and user experience design at Samsung Design America, Lee watched as the $100 billion Korean tech giant wrote check after check to countless Western design firms to develop future products for the Korean company. The designers would dig in their heels, refusing to budge on their grand idea or see how it might fit into Samsung’s vast production line. And Samsung management would either discard the idea entirely, or water it down so much that the product became another meaningless SKU in the hundreds of products Samsung sells today. I think this is something that happens at a lot of companies but it is interesting to read about it happens at a company that many think to be innovative. Read the article here.
What is branding?
This short 2 minute video is another in a long series that has a very distinct Apple feel to it but is a really nice but simple look at what makes a great brand. Would be a great video to send to a client or young creative to help them understand how to start building brands. Watch the video here.