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Weekly inspirations: March 13th, 2015

My apologies for taking a week off from the weekly inspiration list but things have been so busy that for the first time in a long time I just forgot to write it last week. So this week the list is a little suppressed with two weeks of good reading so as usual here are the things that I think are worth reading and checking out this week:

This Woman’s Bruises Will Heal if You Pay Attention to Her Billboard

U.K. domestic violence charity Women’s Aid created this clever digital poster campaign for International Women’s Day on March 8. The digital billboard shows the bruised face of an abused woman, shot by the photographer Rankin. It uses facial recognition technology to recognize when people actively pay attention to the image. Those who look at the screen get feedback via a live video feed that runs along the bottom of the ad as a visual ticker tape, registering an increasing number of viewers. As more people notice the image of the women her bruises slowly heal, demonstrating to passersby that they can help confront domestic violence by not turning a blind eye. It is a brilliant blend of advertising, technology and a social issue that needs much more attention.
Read the article here.

No, Flat Design Won’t Save Your Garbage App

Flat design—and the ensuing rejection of excessive visual chrome and skeuomorphic metaphors—is easily one of the best things to happen to interface design in the last five years. On the whole, our websites and apps and operating systems are better off for it, as they’re easier to comprehend and scale better across multiple screen sizes. But flat design is still totally overrated. I have long believed that design trends and production techniques are not ideas and should never lead the creative process yet I see it happen time and time again. This article sheds some more much needed light on the trend and is a great read.
Read the article here.

4 Animated GIFs That Reveal The Secret To Great UX Testing

Great designs don’t just fall out of a designer’s brain. More often than not, they’re the result of rigorous testing, using a nebulous mix of scientific and not-so-scientific techniques. But if you’re not sure what the difference between a clickmap and a scrollmap is, you’re in luck. Courtesy of the San Francisco web design firm, Froont, comes a new round of animations which show the four main types of UX testing that exist (and have been adopted by companies like Facebook, Google, and Netflix).
Read the article here.

UX Sketching And Wireframing Templates For Mobile Projects

This article has two printable UX sketching and wireframing templates, designed by Pixle for Smashing Magazine. One called Outline, a set of sketching and wireframing papers for mobile platforms and Tapsize, a set of templates for checking optimal tap areas without a mobile device. They are simple but effective tools for sketching mobile app and web site ideas.
Read the article here.

Design Principles: Dominance, Focal Points And Hierarchy

Has a client ever asked you to make the logo bigger? Maybe they asked that just after you completed their request to make a heading bigger. The new heading stands out, but now the logo is too small in comparison and isn’t getting noticed. Of course, now that the logo and heading are bigger, both are going to attract more attention than the main call-to-action button, which will need to be made bigger. You can’t emphasize everything. It defeats the point. When you try to do that, all of your design elements compete for attention and nothing stands out. I have always phrased it as ‘if everything pops then nothing pops’ and this article does a really nice job of taking a long look at the design principles of dominance, focal points and hierarchy.
Read the article here.

Traffic Light That Lets You Play Pong with Person on the Other Side

Back in 2012, a trio of interaction design students from HAWK University unveiled a concept for StreetPong, an interactive game of pong installed at a street crossing that allows you to play opponents waiting on the other side. The concept video (above) was viewed a bajillion times around the web, compelling designers Amelie Künzler, Sandro Angel, and Holger Michel to work with design firms and traffic experts to build a fully-functional device. After two years of waiting, the game units have been designed and approved for use by the city of Hildesheim, Germany where they were installed two weeks ago. Rebranded as the ActiWait, the devices aren’t just a clever way to pass the time while waiting for cars, hopefully they disuade impatient pedestrians from darting through traffic.
Read the article here.

Here’s what Google’s first ever Shop looks like inside

Google officially unveiled its first ever Google Shop earlier this week, a so-called “store-in-store” shopping experience contained inside a branch of Currys PC World in the heart of London. Their continued push into product design and now into retail stores is interesting and something I continue to watch with a lot of interest.
Read the article here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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