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Is Fyuse the next evolution of Instagram?

There is a constant arms race these days to figure out how to become the next Instagram, Facebook Twitter or Pinterest for obvious reasons. These companies dominate the modern digital landscape and are bought of hundred of millions if not billions of dollars. As a result the app stores are filed with companies looking to become the next big thing and I pretty much never see any that I think are very interesting. Last week however a friend turned me on to a new app called Fyuse that is a ‘spatial photography’ app which lets users capture and share interactive representations of the world they call Spatial Photos. The easiest way to think about it is if you could pan around an Instagram photo in three-dimensional space or scrub through a video by tilting your phone. You can watch the video above to get a better sense of how it works.

You create a Spatial Photo by in a similar fashion to taking a photo on Instagram with the added feature that you have to tell the app which way you want to record the photography (right, left, up or down). You then touch the screen to record the photo, it analyses the photo, gives you a ton of image processing options and then gives you a the final product. I think for the app to be successful they need to really look at this process for pre-set or al a carte image processing options because it is too complicated, with to a few too many steps and all with UI that need to be stronger and cleaner.

But those problems aside navigating the timeline of the app is a pretty cool experience as you can tilt your phone to explore the preview of each post and then touch it get the full experience.  The user base is pretty small but it is obvious they are looking to change that as there is now flagship content from musician Katy Perry and they are using the app to take photos of fans on her latest tour in an effort to get millennial to start the growth of the app.

Only time will tell if this new contender for social media network glory will become the next big thing as I have written about networks like this in the past that didn’t pan out. But I do think that it does mark the coming era in social media where the content will stop being only static images or text and people will want the content to evolve to something new and more interactive. Like I said… Only time will tell.

Fyuse is available for iPhone and Android on there site which you can find here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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