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Weekly inspirations: April 17th, 2015

Here are the things that I think are worth reading and checking out this week:

MINI’s Google Glass-style Eyewear Meets Driver Needs

Think of MINI’s Augmented Vision eyewear as the twenty-first century version of classic driving goggles. The automaker will unveil the one off eyewear at the 2015 Shanghai Auto Show. The project is a collaboration with several Qualcomm companies to create an augmented reality experience specific to the needs of a driver. I have no idea why anyone would want it and doubt anyone will buy it but it is an interesting partnership.

Read the article here.

NIXON E-commerce case study

I’ve worn NIXON watches for a really long time and this is an interesting look behind the scenes of their recent site re-design by the agency BASIC.

Read the article here.

Apple Watch GUI for Sketch

One of the best things about designing in Sketch is the ability to download pre-made GUI kits for different platforms and form factors. My favorite recent one is from Design+Code who created  really nice one for Apple Watch. It is really thorough and will have you new Apple Watch app idea comped up in no time.

Read the article here.

The top 5 reasons creative people fail

We creatives can be a fragile bunch. The harder we come with our ideas, the harder we fall when those ideas fail. And the agency world can be a ruthless arena, from interviewing for your first job to pitching a campaign to a CMO. This article looks at the 5 most common reasons why creative people fail.

Read the article here.

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