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Weekly inspirations: April 24th, 2015

Here are the things that I think are worth reading and checking out this week:

Adobe unleashes 3 new apps to make the Apple Watch relevant to designers

Wondering why anyone would bother buying an Apple Watch? Well today Adobe has updated three of its Creative Cloud apps in an attempt to answer that question for creatives and designers. The Behance, Adobe Color CC, and Creative Cloud apps have been gifted new functionality to “stretch the mobile canvas and inspire creatives” with Apple Watches, as Adobe puts it. See everything the new apps can do in this article.

Read the article here.

How To Become A UX Leader

Let’s say you run a UX team. Better yet, let’s say you don’t. Let’s say you just want to do great work. You’re a consultant. You’re a newbie. You’re an intern. Your position is irrelevant. So is your title. What’s important here is that you want great UX to happen. You want it consistently. You want it now. You want it all the time. This article take s look at a number of different things that are needed to be become a consistently great UX leader.

Read the article here.

Using Sketch For Responsive Web Design (A Case Study)

If you’re a member of the web or UI design community, it’s been hard to avoid talking about Sketch over the last year. The launch of this design app shook up an industry dominated by Adobe for more than two decades, and it has caused an ongoing debate about whether Sketch is better than Photoshop and Illustrator (and Fireworks). A longtime Photoshop user myself, I made the switch to Sketch in early 2014 and haven’t looked back. I love certain features of the program, such as the simple interface, file autosave and infinite canvas. This article is an in-depth look at why Sketch works so well for design and does it through a case study in creating a responsive web site.

Read the article here.

Ferrari creates immersive showroom experience via augmented reality.

Ferrari has introduced an app in its Australian and Japanese showrooms that allows car buyers to instantly customize a floor model. The showroom app uses 3D tracking software and the tablet’s camera to identify first which model the customer is looking at, and then which distinct feature, like wheels or color. The customer can then browse all available options and superimpose them onto the real-time image of the car they’re looking at in person. When they’re done customizing the car, customers can capture their configuration in a 15 second video that’s designed to be shared on social media.

Read the article here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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Copyright © 2015 Stephen Gates