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Weekly inspirations: May 1st, 2015

Sorry but due to some residual craziness from the launch of the SPG App for Apple Watch and attending the Behance 99U conference this week I only have the weekly inspirations ready. Here are the things that I think are worth reading and checking out this week:

Google Ventures On How To Design A Killer Website

What do buying coffee beans, making an investment, and choosing a doctor have in common? They’re all forms of shopping. In each case, customers follow predictable processes for finding, evaluating, and narrowing options. If you understand your customer’s shopping journey, you can design your product with the right messages in the right place. And that can guide customers towards selecting your product over competitors, and more importantly, guide you to building a product that’s a perfect fit for your customer. At Google Ventures, shopping funnels have become a secret weapon in their design work. This article looks at the 5 things they do to create that perfect experience.

Read the article here.

Jony Ive & Marc Newson discuss the design, usability, & materials of Apple Watch

As the Apple Watch arrives in the hands of customers, Vogue has shared a video interview with Jony Ive and Marc Newson, in which the two discuss the design process of the device. Ive and designer Newson both discuss the reasons that customers may purchase the Apple Watch, as well as their own opinions on the design and the choices that went into the design process. The interview, conducted by Suzy Menkes, was held at the Condé Nast International Luxury Conference in Florence, Italy.

Read the article here.

There Is No Fold

On the Web, people use the concept of “above the fold” to support layout decisions, call to action designs, ad placements, and more. Luke Wroblewski does a great job of explaining why most of these arguments don’t fly. 

Read the article here.

Master Adobe shortcuts with new interactive tool

Adobe applications feature keyboard shortcuts for just about every task imaginable. Unfortunately, very few designers realise just powerful these shortcuts can be. The Adobe Shortcut Visualizer is an interactive tool – lovingly created by FastPrint.co.uk – that aims to solve this problem. It displays well over 1,000 keyboard shortcuts for Adobe Photoshop, Illustrator, and InDesign on a virtual keyboard displayed in your web browser.

Read the article here.

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