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Weekly inspirations: June 12th, 2015

Here are the things that I think are worth reading and checking out for the week of June 12, 2015

Here are the things that I think are worth reading and checking out this week:

The Undeniable Benefits of Being Weird

It has become easy to buy into the “be like us” mentality and lead a life handed down, blindly accepting the cost of unfulfilled dreams and a continually shrinking comfort zone. We wake up down the road frustrated that we’ve lived our life according to someone else’s order. It is something I have really struggled with over my career and this article and video do a nice job of laying out why you have to embrace being weird.
Read the article here.

Fiat’s Interactive Billboard Helps Drivers Parallel Park

To demonstrate how easy it is to parallel park with the technology in the Fiat 500, Fiat created a “Human Parking Aid billboard” in a German town.  The billboard used ultrasonic sensors and a real-time video of people showing how much space the driver had left behind them. As the driver backed into the spot, the hands of the person on the billboard got closer and closer together to reflect the amount of space left. The billboard even became frustrated if you ignored its guidance and hit a car while parking.
Read the article here.

Uber Brand Guidelines

I’ve seen tons of brand guidelines over the years and came across the brand guidelines Uber put online recently. I thought they were nicely done with a good attention to details for the guidelines and their presentation.
Read the article here

The 4 Types of Productivity Styles

There is no one-size-fits-all approach to productivity. Instead, we need personalized approaches. This means employing work strategies that align with our own cognitive styles, and allocating efforts in a way that suits our strengths and preferences. This article looks at the 4 different type of productivity styles so you can better understand your style and the styles of the rest of your team.
Read the article here.

Tweeting Potholes Encourage City Officials to Fix Potholes

Potholes are a huge issue in Panama City, but have received very little attention from the city official. P4 Ogilvy & Mather, on behalf of a popular Panama TV station, decided to be the voice of this issue with the “Tweeting Pothole.”  The Tweeting Pothole is a special hockey puck shaped device that is placed in pothole; when run over by a car, the device automatically tweets messages to Panama’s Department of Public Works.  The Tweeting Pothole account@Elhuecotwitero has over one thousand tweets thus far, and seems to be having an impact on road improvement, as potholes that were previously tweeting are now covered up.
Read the article here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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