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Weekly inspirations: June 19th, 2015

Here are the things that I think are worth reading and checking out for the week of June 19, 2015

Here are the things that I think are worth reading and checking out this week:

Google’s Guide To Designing With Empathy

According to the World Health Organization, more than 1 billion people worldwide have a disability. To Astrid Weber and Jen Devins, Google’s resident accessibility experts, that stat should be stamped on the back of every designer’s hand, because it means that one out of every seven people on the planet is potentially left behind by thoughtless design decisions. At this year’s Google I/O conference in San Francisco two UX experts outlined what designers could do to make their apps more accessible.
Read the article here.

Uber Launches a Video Game

Uber has tried its hand with deliveries of Christmas tree, puppies, and people’s lunch, but the company’s latest effort–a video game– goes in a completely new direction. The game, UberDRIVE, gives players a look into the daily life of an Uber driver, from accepting ride requests to finding the best possible route. With Google Map’s API integration, users can tap intersections to choose the route the car will go while answering local trivia and fun facts along the way. Game players get insight into a real Uber driver’s experience, from surge prices to earning in-game money. And while UberDRIVE is available for anyone, the game is a clever recruiting tool for the company. Uber envisions potential applicants using the app to get a feel for what being a driver will be like, and even using the app to sign up to be a real driver.
Read the article here.

The Counterintuitive Art of Leading by Letting Go

One of the fundamental inconsistencies we see in workplaces today is the gap between leaders’ desire for “empowered and engaged” employees and what actually ends up happening during the personal interactions of leaders with employees. Often, these actions inadvertently have the effect of reducing the employee’s drive toward empowerment.
Read the article here

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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