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My article ‘Investing in design’ is now up on Adobe Creative Cloud Blog

The latest article I wrote for the Adobe Creative Cloud Blog on the importance of companies seeing the value in investing in design.

Yesterday the Adobe Creative Cloud Blog published the latest article I wrote for them on the importance of companies seeing the value in investing in design. This is the number one topic I am asked about when I speak at events and I thought it was important to share some of the reasons why I think it is so important.

You can read the article here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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 Back in the Burgh for the weekend. #burghproud #pittsburgh #pittsburghpride #yinzers #yinz  If I ever own a camper this is what it will look like @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  Love this piece from Kaffeine at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  Colorful piece from @joeiurato #streetartnyc #streetartofficial #streetartist #streetart #bushwickstreetart #bushwickcollective #thebushwickcollective #joeiurato  Also loved the work I found from @li_hill #streetart #streetartist #streetartofficial #streetartnyc #bushwickstreetart #bushwickcollective
 Louis Masai bunny at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective #louismasai  @nychos is always so much better in person at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective #nychos  One more part of the Kraken mural from @beaustanton at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  Also went to Queens today to check out the @wellingcourtmuralproject which is small but has some great work from artists like @eelcovirus #streetart #streetartist #streetartofficial #streetartnyc #wellingtoncourtmuralproject #wellingtoncourtmurals  One of my two favorite new artists I saw today was @owendippie with his 'Radiant Madonna' with the Virgin Mary holding holding a Keith Haring child suggesting Hering is god. #bushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #owendippie #owendippieart

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